Monday, August 22, 2016

New TV channel 'Blaze' flutters into the UK

A&E Networks is launching a new free TV channel in the United Kingdom next month. It is called Blaze and will show "rugged" male-oriented reality programmes from the History channel for the Freeview platform.

The new channel was announced last week along with its "pennant" logo. A short video used to introduce the channel gives you an idea of how it will animate on screen.

Friday, August 19, 2016

Bell Pottinger brands investment platform CoInvestor

CoInvestor is a financial technology start-up that has created an investment platform for investing in alternative alternative assets. Although set up in December 2015, it recently a proper visual identity, created by London-based communications agency Bell Pottinger as part of a complete integrated communications programme which also includes strategy, website design and marketing.

The straight-forward logo has enclosed the first two letters in the company name in a cylinder. This creates an icon representing the collaboration CoInvestor sees as a key part of its business. The logo is supported by imagery featuring investors.

Thursday, August 18, 2016

Rhythmic look for Belgian radio station Joe

Joe is the name of one of the larger radio networks in Flanders, providing a tried and tested mix of contemporary hits and the best music from recent decades for a target audience aged 35-50. It is a part of the Medialaan group, which also includes leading TV channel VTM and the radio network Q Music. On Tuesday, the station was given a new look, created by Amsterdam-based Cape Rock.

The new look should feel slightly younger more contemporary than its predecessor. The logo features a "spotlight" that can be used to showcase different musical artists. The lime green colour is part of Joe's heritage and allows the brand to stand out.

Tuesday, August 16, 2016

Logo round-up: July 2016

Not that many new logos to present from July, but one of them was for an enormous global brand, Mastercard. We also saw new the merged identity for the Ahold Delhaize grocery group, and about twenty other interesting projects from around the world.

Monday, August 15, 2016

Alibaba's cloud service unveils programmer-inspired logo

Alibaba Cloud (also known as Aliyun or AliCloud) is the leading cloud computing service in China, owned by the gigantic e-commerce group Alibaba. Last week, on August 9, they launched a new visual identity for their service.

The new symbol two brackets and a dash, important punctuation marks used by programmers.

Monday, August 8, 2016

Subway launches refreshed logo

Last Friday, when the eyes of the world turned to Rio for the Olympic opening ceremony, sandwich chain Subway hoped to distract a few of those eyes with a new ad campaign. Two spots introduced a refreshed logo for the new chain, "because the best way to stay fresh is to never get stale".

The new logo is a return of sorts to the old "classic" subway logo with its wonky letterforms. It was used with some changes since the founding of the firm until 2002. The refreshed version comes with a new supplemental mark that combines the classic colours, the arrows and the letter S.

Wednesday, August 3, 2016

Landor creates progressive identity for new Bank of Hope

Two Korean-American banks (that is, banks in the US that were originally set up to serve the Korean community) were merged recently. BBCN Bank and Wilshire Bank, both based in San Francisco, joined forces to become Bank of Hope . The brand, including visual identity, was developed by Landor Associates.

The symbol for the new bank resembles the gam trigram (☵), best known from the Korean flag. It's flag shape articulates the "upward progression" of the organisation. Landor notes that it also resembles a stylised letter H.